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How To Create A Funnel In TikTok?

Last updated on Feb 19, 2026

Easy Ads For TikTok simplifies the process of creating an a TikTok ads funnel in 2 steps.

In this guide, you'll learn how to create a TikTok Ads funnel with Easy Ads for TikTok.

Let's begin!

||| Before creating your funnel, you need to have a TikTok account with an active TikTok Ads Manager and Pixel.

In Easy Ads for TikTok, you only need to follow these two steps to create and launch your ads:

  1. Ads Setup; where you'll customize your ad creatives.
  2. Launch; where you'll refine your target audience.

1. Ads Setup

In this step, you'll determine how your ads look to your targeted audience. Therefore, you must create an ad creative and generate ad text to attract the attention of your target audience.

Before we start, make sure you open your funnel stage.

Open your funnel's stages

  1. Click on Add Video Creative

Add your ad creative

  1. Select a Template

Easy Ads for TikTok provides a wide range of high-converting video ad templates that you can use for free 🎉

You can find the latest TikTok trends as templates, ready to be personalized with your unique brand and published to benefit from the reach and relatability trends produce.

Select a template

Or you can upload your own video to use in your ads.

Upload a video

|| If the video you uploaded lacks music, TikTok will not allow you to run your ads. Therefore, you must add music to your ad creative.

  1. Click on Add Music (In case your video does not have any sound)

Click on Add Music

Easy Ads For TikTok allows you to choose a sound suitable for your video creative as well as editing every aspect of the template you selected.

Thanks to seamless integration with Vistacreate, you can customize your video to match your campaign objectives easily and without any extra charges inside your Easy Ads for TikTok.

Vistacreate integration

  1. Click on Upload to use the ad creative you put together

Click on Upload

  1. Edit your ad text

You can use the default ad text. However, we recommend editing the ad text of every stage to match the targeted audience.

Edit your ad text

  1. Confirm your destination URL

Confirm your Destination URL

  1. Click on Done

Click on Done

  1. Click on Launch

Click on Launch

Good job 👌. You finished creating your ad creatives! Now onto defining the people you'll target using your ad creatives.

2. Launch

In the second step, you'll select your campaign's audience and budget.

Launch

  1. Select an age group by clicking on drop down menu

Select an Age group

  1. Select a gender (optional)

Select a gender

  1. Select the countries where you want your ads to run

Select countries

  1. Select the interests that aligns with your products' category

Select Interests

  1. Select the languages of your targeted audience

Select languages

  1. Set your daily budget

| TikTok enforces a minimum daily budget of $20 USD.

Select a daily budget

  1. Switch AI automation on (optional)

Switch AI automation on

  1. Check the acknowledgement box

Check the acknowledgement

  1. Click on launch my ads

Click on Launch My Ads

Conclusion

Congratulations on creating your first TikTok ads funnel!

This was a simple way to create a general funnel highlighting a specific product or collection. For a more advanced TikTok ads funnel setup, please contact our support team via the live chat option on this page or on the app to assist you further.

If you faced any issues setting or launching your ads, please reach out to us via our live chat. We'll be more than happy to help.